The Elm Series: Two
Behind the scenes of us on a recent shoot. Got to be in the studio with Luke Ogea to get some photos for his upcoming album and single. Good day getting to be creative shooting photos in the studio. Check out Luke @ www.lukeogea.com!
Album Artwork for Luke Ogea
Behind the scenes of us on a recent shoot. Got to be in the studio with Luke Ogea to get some photos for his upcoming album and single. Good day getting to be creative shooting photos in the studio. Check out Luke @ www.lukeogea.com!
What is Commercial Video Production?
Commercial video production refers to the process of creating videos with the primary goal of promoting a product, service, brand, or company to a target audience. These videos are typically created for advertising and marketing purposes and are intended to generate interest, awareness, and ultimately, sales or engagement.
Commercial video production involves various stages, including:
Pre-production: This is the planning phase, where the concept, script, storyboard, and overall vision for the video are developed. It includes tasks such as casting actors, selecting locations, arranging props, and determining the technical requirements.
Production: This is the actual filming phase, where the planned scenes are captured using cameras, lighting, sound equipment, and other technical tools. It may involve a film crew, actors, directors, and other personnel to ensure that the vision is realized on camera.
Post-production: After filming, the recorded footage is edited and enhanced. This includes tasks like video editing, adding visual effects, incorporating graphics or animations, adjusting color grading, and synchronizing sound and music.
Distribution: Once the video is complete, it's distributed through various channels such as television, online platforms (YouTube, Vimeo, social media), and more. The distribution strategy depends on the target audience and the goals of the marketing campaign.
Commercial video production can take various forms, including:
TV Commercials: Short video ads that are broadcast on television during commercial breaks. They aim to capture the viewer's attention and deliver a concise message within a limited time frame, usually 15, 30, or 60 seconds.
Online Videos: Videos designed for online platforms, such as social media, YouTube, and company websites. They can be longer than TV commercials and may provide more in-depth information or storytelling.
Promotional Videos: Videos created specifically to showcase a product, service, or brand. They can be used at trade shows, events, presentations, or on websites.
Explainer Videos: These videos are often animated and are used to explain a product, service, or concept in a clear and engaging manner.
Corporate Videos: Videos that highlight a company's values, culture, achievements, or milestones. These videos are often used for internal communications, recruitment, or investor relations.
Successful commercial video production requires careful planning, creative storytelling, technical expertise, and a deep understanding of the target audience's preferences and behaviors. The ultimate goal is to create compelling content that effectively communicates the desired message and elicits the desired response from viewers.
2023 Reel
We are proud to share our 2023 commercial videography demo reel! We have gotten to experience so much over the last year creating videos in Michigan, Indiana, Wisconsin, Colorado, Illinois, and Minnesota. When we get to see it all together it’s a little crazy to think that it all fit into one year.
We are proud to share our 2023 commercial videography demo reel! We have gotten to experience so much over the last year creating videos in Michigan, Indiana, Wisconsin, Colorado, Illinois, and Minnesota. When we get to see it all together it’s a little crazy to think that it all fit into one year.
Looking ahead to the next year we can’t wait to continue telling stories that help businesses grow and find their audience. If thats something that you need reach out for a free discovery meeting and we can get to know each other!
July Headshot Offer
In today's visually-driven world, where online presence and personal branding are crucial, headshots have become an essential tool for professionals across various industries. A well-crafted headshot can make a significant impact and open doors to new opportunities. A well-executed headshot helps establish credibility, build trust, and showcase your unique qualities, making it an invaluable asset for personal branding and career advancement.
We believe in your business and want you to be feeling your best. Thats why for the month of July any discovery meeting we book comes with a free headshot! We would love to sit down with you to talk over strategy and your business.
The Elm Series: One
Come along with us as we shoot a brand message video and testimonial videos. for @christian.latuszek.cpps
These videos are crucial for any business. It allows you tell why you’re passionate about helping your audience, why you do what you do, and to connect in a way that isn’t possible except through video. Christian’s business is all about getting his clients to live a full life without restriction or worry of injury. He works with his clients to ensure that they will be able to live the life they want through fitness and movement. It isn’t just about looking your best it is about feeling as good as possible.
Brand Message Video for Christian Latuszek - Movement Coach
Come along with us as we shoot a brand message video and testimonial videos. for @christian.latuszek.cpps
These videos are crucial for any business. It allows you tell why you’re passionate about helping your audience, why you do what you do, and to connect in a way that isn’t possible except through video. Christian’s business is all about getting his clients to live a full life without restriction or worry of injury. He works with his clients to ensure that they will be able to live the life they want through fitness and movement. It isn’t just about looking your best it is about feeling as good as possible.
It was great fun making this vlog and talking with Chris about his love of movement and fitness. More vlogs to come in the future!